I’ve never liked defining myself by a single label. Since 2001, I’ve navigated the worlds of art, design, and technology, with a strong focus on social change.

Starting in advertising agencies and design studios, I moved from graphic and web design to brand identity and art direction. My love for illustration has always been central to my work, whether digital or analog. Notable exhibitions include Essenza Coreutica (2007), exploring beauty through dance, and Dry Water (2013) at Bologna Water Design, a stop-motion film on water conservation.
I aim to blend sensory experiences in my work, always considering the audience and message. Recently, my focus has been on UX design, creating intuitive web and mobile experiences.

Projects like The Sound of Recycling (2023) and Respectful Boundaries (2023) reflect my commitment to social impact through art. The Box of Secrets (2022) transformed whispered messages into an interactive installation at Suspi in Mendrisio. With my last project, Connessioni Natura (Lugano 2024), I continue to explore eco-sustainable art.

As chapter lead of Women in Digital Ticino and a member of Business Professional Women, I’m dedicated to empowering women in tech and amplifying diverse voices.

I also support MuDA (Museum of Digital Art) as Art Director, Executive Manager and Curator.

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